I have found and realized that everyone and their daughters, friends, co-workers and neighbors are making jewelry… So what is making your product different? I believe that many beaders, including myself find ourselves getting in a “mass producing” jewelry making rut. So, when I visit shops,craft fairs, online shops, and such. I wondering why are these products are even offered? Let’s face it, making a simple pair of earrings only takes, what…two – four minutes, tops! Really, where’s the creativity in that? I am guilty of this too. If you look at the earrings I currently have listed in my Etsy shop, there’s no wonder why I haven’t sold any of them. Everyone and their dogs are making the same things. I’m not trying to say, us jewelry makers are making junk, we just need to expertise in a certain style, mix it up a little and spend a little more time on our products than five minutes. It will show. And then, it will sell.
So I’ve broken down the steps to finding your market and how to produce for them.
1.) Who do you want to sell to? Don’t assume that just anyone is going to purchase your jewelry. Feel out the market and decide on a specific one. Are they brides, young and trendy, mature and trendy, fashion forward, or bold or simple. Well, you get the picture.. Find out who you want to attract and make your products for them.
2) Why do you want to sell to your market? Are you one of them, do you know what they like? Do you connect with them?
3) Do your research. Where do they buy? How do they buy? Are you really going to sell all your products standing at a craft fair for eight hours, if your target market doesn’t even shop craft fairs? What I’m trying to say, is don’t just waste your time attracting “lookers.” You want to attract buyers, so please set up your shop or booth at places that your market is going to be at.
4) Put some time into it. Chances are your market doesn’t have the time to make a jewelry piece like the one that you sell, that is why they buy it. However, if it looks like you only threw together two beads onto a jewelry hook and literally took you one minute to make, they may reconsider their purchase. What I’m trying to say is make jewelry that takes time, look at the jewelry that your target market is already wearing and get inspired. If they love necklaces with big bold stones that have three or four strands. Make that! Don’t simply strand together seed beads and a couple of spacers and call it good. Trust me, they won’t be impressed. Now if you hand wire each bead and include spacers, that might be different because of the extra time that you’ve put into it.
5.) Provide excellent customer service. This is a must for anyone selling anything! I can not tell you how disappointed I’ve been lately with the LACK of customer service in this world. Customers are your bread and butter, treat them like it. If it wasn’t for your customer, you wouldn’t have a sale. So why treat them as if they are just another person? You should really take that extra step to treat them with respect. Return their phone calls, return their emails, and talk to them like they are your friend, not to mention with respect.
So, to summarize my points…Find your target market, make your jewelry for them, put some time and thought into your designs and provide excellent, top-notch, customer service! Use your creative mind, put some effort into what you provide. You will be seeing more of that from me and on my site, as a I rework my line.
If you’d like to be featured as a unique artist on my blog to give some of my readers some inspiration and an example of how to create carefully designed jewelry that takes time and effort, please email me at firstname.lastname@example.org! Some people just need to know that it can and should be done that way…